Sankranthiki Vasthunnam, Venkatesh’s phenomenal hit, was a great success thanks to the plan of a simultaneous premiere on TV and OTT platforms. The film was directed by Anil Ravipudi and was intended to appeal to a broad range of viewers, including young people and families. When the Sri Venkateswara Creations film aired on Zee, it broke records with a hugely successful TVR and had an extraordinary response on television.

It has achieved the highest WTP (Weekday Premiere) TVR among Telugu General Entertainment Channels (GECs) in the last two years with an astounding 18.1 TVR. Given the difficulties facing TV ratings in the modern era—where movies frequently fail to generate respectable TVRs because of the dominance of OTT platforms—this is especially impressive.

Even recent Pan-India blockbusters haven’t received such a remarkable reception on television. The unmatched success Sankranthiki Vasthunnam has had on the OTT front is what makes it even more remarkable.

Also Read: Haleem Prices in Hyderabad: A steady rise?

With over 310 million streaming minutes, the film broke records on Zee5, in addition to impressing TV viewers. This enormous audience size is a proof to the movie’s widespread popularity and the effectiveness of its dual release approach.

Credit must go to Venkatesh and Anil Ravipudi, since the movie’s replay value and universal attractiveness have made it a smash across all platforms.

Share

• 
• 
• 
• 
• 
•