Natural Star Nani’s reportedly aiming for Pan-India market with the new strategy. Nani is one of the biggest self made Telugu star of recent times, has created his niche. His recent release Jersey, Dasara, Hii Nana and Saripodhaa Sanivaaram opened to huge numbers and received positive response from audience.

Establishing a stronghold in the pan-India market isn’t easy. Audiences are open to films beyond language barriers, but success requires strong content and a stellar cast. Actor Nani is steadily making strides to expand his reach in this competitive space with his versatile films like period romantic drama film Shyam Singha Roy , romantic comedy Ante Sundaraniki , action drama Dasara, romatic emotional drama Hi Nanna and vigilante action thriller film Saripodhaa Sanivaaram.

In a recent conversation with a media house Nani said that Dasara is a Telugu film that was released in multiple languages because it has elements that would appeal to audiences across languages. He also said that a film doesn’t become pan-Indian just by being released in multiple languages, and that it’s the audience’s acceptance that makes a film truly pan-Indian.

Natural Star Nani and Mrunal Thakur in Hii Nanna

Despite extensive promotions, Dasara didn’t perform as expected in north India.It is said that, Nani is now focusing on content that resonates across languages. His recent film Saripodhaa Sanivaaram featured Tamil actor Suriya in a prominent role, strengthening his foothold in Kollywood.

The Natural Star is steadily increasing his market value, currently at 60 crores. His recent success with Dussehra and Hi Nanna his market value raised from Rs 40 crore to Rs 60 crore. Nani will next appear in much anticipated crime thriller series HIT : The Third Case and The Paradise. Now, it is reported that Nani is collaborating with Saaho fame Sujeeth for an action thriller and is also producing the HIT 3 sequel.

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