Odela 2-Arjun S/O Vyjayanthi: Even after repeated promotions and back-to-back success meets, Hyderabad saw a very sluggish Sunday at the box office, with none of the shows being fast-filling or sold out. Industry experts were surprised by the absence of full houses as weekend shows tend to attract more turnstiles.
Fans and critics across the nation are wondering if this is a result of competition between several releases, a change in audience choice, or a mere temporary sag in ticket sales.
Meanwhile, Sampath Nani’s involvement in the VFX application for Odela2 has caught attention. Industry insiders suggest that the visual effects work was implemented before the film’s official release, adding a fresh perspective to the technical execution of the movie.
The use of high-end VFX is becoming an integral part of Telugu cinema, and early applications of special effects are expected to elevate the cinematic experience for audiences.
Kalyan Ram’s latest movie, Arjun Son of Vyjayanthi, is said to have crossed the breakeven point after its Tuesday shows. The film has been soaring, thanks to good word of mouth and word of mouth reports, which were contributing to the box office success of the film.
Despite this sluggish weekend of theatre attendance, experts project that well-contented films with good promotion will continue to draw repeat business from the audience in weeks to come.
Also Read: Odela 2 Movie Review: Arundhati Spoof or Missed Opportunity?
Though it was a Sunday when the Hyderabad box office was not crowded, upcoming releases and present success meetups can reverse the trend for box office collections. The magic of special effects of the calibre of Odela2 and a break-even show of Arjun Son of Vyjayanthi ensures Telugu cinema is not out of business. The coming days will tell if it was an off day or a reflection of changing industry trends.
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