Nani starrer HIT 3, ‘The Third Case’ has created a significant buzz ahead of its release, scheduled for five days from now. The film has started pre-bookings earlier than most star-hero films, which highlights the meticulous planning behind its release. Normally, producers face delays due to negotiations with distributors and exhibitors. But the HIT 3 team ensured smooth arrangements, even sending overseas hard drives in advance to avoid last-minute chaos.
For movie and movie buff alike, HIT 3 is in store to be a thrilling experience, with the game of strategy planning and cost-making being major contributory factors in its triumph.
HIT 3 has adhered to the standard ticket rates permissible under the authorities in Telangana. The ticket price is ₹295 in multiplexes, ₹175 for single-screen tickets. All this has been in line with guidelines and there have been no special requests made to raise the rates.
The scenario for prices in Andhra Pradesh is slightly different. Multiplex tickets here cost about ₹177, and single-screen tickets cost between ₹110 to ₹145. New releases like Robinhood and Mad Square have been able to procure special G.O.s (government orders) for higher prices in some locations. The question arises whether the producers of HIT 3 will tread the same path.
Will there be a price hike?
If HIT 3 receives good word of mouth upon release, the producers are likely to seek a hike in ticket prices. With the precedent set by other movies and the box office downturn that the exhibitors are going through. Such a decision could be a relief for struggling cinema owners. For instance, we have witnessed price hikes being successfully enforced during festive periods like Sankranthi, to the advantage of both the producers and the exhibitors.
Crime Thriller Appeal
Being a crime thriller, HIT 3 won’t necessarily find its audience among a large family crowd. But it’s primarily the mass and younger audience that would be interested in it. If the film is able to tap these sections, any possible hike in ticket price is bound to go down well. What the team plans to do in the next few days will be known, but let’s wait and watch.
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