Savana Urbanic: Savana is a sister brand launched by Urbanic, a UK based brand. If i say an Indian Entrepreneur is behind this fascinating brand, would you believe it?
Yes, surprisingly the co-founder of Urbanic, Rahul Dayama is a dynamic Indian entrepreneur and marketing innovator and Marketing Head of Urbanic. Urbanic, as a fashion brand has rapidly gained popularity among Gen Z and millennial consumers in India. Hailing from Jodhpur, Rajasthan, Dayama has been crucial in shaping Urbanic’s identity as a brand that blends global fashion trends with local touch, making high-quality fashion accessible and affordable.
Under Dayama’s leadership, Urbanic has embraced technology and innovation to minimize inventory waste and enhance the customer experience. The brand uses AI-driven processes to reduce inventory waste to less than 1%, showcasing its commitment to responsible fashion. Urbanic’s marketing strategies emphasize inclusivity and authenticity by featuring unretouched imagery and diverse representation, promoting body positivity and self-confidence among its customers.
The brand quickly caught the attention of young Indians looking for authenticity, fashion, and originality. It wasn’t about high-end products; it was about self-expression. Think oversized fits, bold typography, earthy palettes, and street-ready aesthetics, all rooted in local storytelling.What sets Savana Urbanic apart isn’t just the fashion: it’s the mindset. The brand resonates with a generation that’s self-aware, unapologetic, and driven. From Instagram drops and limited-edition collabs to reels that go viral overnight, Savana Urbanic is as much a digital movement as it is a fashion label.
Today, the brand has become a style symbol for India’s new youth, worn by influencers, artists, students, and everyone alike. And behind it all is still that guy from Jodhpur, quietly redefining what it means to be young, Indian, and fashion-forward in a global world.
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