Sardaar Ji 3 Producer Faces 40% Loss Amid Backlash

Producer Flags 40% Revenue Loss

The producer of Sardaar Ji 3, Gunbir Singh Sidhu, warned that the film will suffer a 40% loss in revenue. He blamed the backlash over casting Pakistani actress Hania Aamir and the decision to skip an India release. He confirmed that the team shot the film earlier in the year and that political tensions post-Pahalgam attack forced the move

Neeru Bajwa Pulls Promotional Posts of Sardaar Ji

As criticism intensified, actor Neeru Bajwa deleted all promotional content related to the film from her social media. She had promoted Sardaar Ji 3 alongside Diljit Dosanjh in the UK. She removed the posts after film bodies called for bans

Film Shifts Overseas Only

Sidhu clarified in an NDTV interview that the team decided not to release the film in India to respect public sentiment. He said they did not release the trailer on YouTube India or run any domestic promotions. He added that overseas markets would proceed as planned to recoup a significant investment.

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Diljith Responds

Diljit defended the film’s overseas push. He said they shot it before the Pahalgam attack. He added that they planned the move to honour both artistic integrity and public sentiment. Neeru stayed silent after deleting her posts. Hania Aamir did not comment publicly.

Outlook

With 40% of projected earnings lost and industry bans in discussion, Sardaar Ji 3 faces an uncertain future. Analysts say the film’s overseas rollout must perform strongly. The Indian market’s refusal to screen it may set a precedent for future cross-border casting decisions.