Bryan Johnson: Software entrepreneur turned longevity enthusiast, Bryan Johnson is preparing to shut down his age-reversal firm, Blueprint, due to ongoing financial losses and shifting priorities. The company, born out of his intense personal health experiment, aimed to commercialize parts of his $2 million-a-year anti-aging routine through supplements.

Despite gaining widespread media attention and building a loyal wellness following, Johnson says the venture has become a distraction from his bigger mission, to “defy death.” He now plans to leave Blueprint behind and focus fully on his new philosophical movement, “Don’t Die.” Johnson is known for his extreme health routines, which include strict diets, hundreds of medical tests, and even plasma transfusions from his teenage son.

What is Bryan Johnson’s Growth and his influence?

Johnson was born in Provo, Utah, on August 22, 1977. He grew up in the nearby town of Springville. Bryan Johnson and his four siblings worked on a farm, assisting with maize and alfalfa. After his parents divorced, he lived with his mother and stepfather. At 19, he served with the Church of Jesus Christ of Latter-day Saints in Ecuador for two years. After returning to the US, he graduated from Brigham Young University in 2003 with a bachelor’s degree in international studies. Bryan later earned an MBA from the University of Chicago Booth School of Business in 2007. In 2007, he founded Braintree, a mobile and online payment processing business. Focused and bootstrapped, the company worked with clients like GitHub, Uber, and Airbnb. In 2012, Braintree purchased Venmo. A year later, Johnson made nearly $300 million when PayPal acquired Braintree for $800 million.

What are Bryan Johnson’s investments?

Bryan Johnson invested his fortune in bold scientific endeavors after Braintree was sold. In 2016, he established Kernel, a company focused on developing brain-monitoring neurotechnology, specifically helmet devices that can create real-time models of brain activity, and he launched OS Fund with $100 million to support frontier science.

Also Read: IRCTC e-Catering vs Pantry Car Food: What’s Better in 2025?

His commitment to Project Blueprint turned him from an entrepreneur into an anti-aging preacher. He follows this daily routine at a cost of over $2 million a year. In March 2025, Johnson launched the “Don’t Die” movement. He claimed that life is the greatest virtue of the human race. He presented the movement as a philosophical, even religious, belief system. Now, he sees business ventures like Blueprint as distractions from his mission. He believes that selling products harms his credibility as a true advocate for the cause.

What is Project Blueprint?
A vegan diet, over 100 daily medicines, exercise, sleep optimization, and almost daily tests monitoring everything from liver fat to brain function are all part of Johnson’s Blueprint routine. In his 40s, he claims to have achieved the biological measurements of an 18-year-old by slowing his epigenetic aging. Johnson has positioned himself as a “professional rejuvenation athlete,” transforming his body into a living experiment in age reversal, despite detractors raising ethical and reproducibility concerns about such drastic interventions.

Why Blueprint company going to shut down?

Johnson himself called Blueprint a “pain-in-the-a**” endeavor. He acknowledges that running a business pulls his attention away from his larger goal, changing how people view death. He no longer wants to trade his intellectual reputation for financial gain. Some have speculated that financial losses led to this decision. However, Johnson stresses that the shift is ideological. He maintains that the financial challenges were not the main reason behind the move. Bryan Johnson now wants to focus entirely on Don’t Die, a project he describes as a new spiritual framework for the age of artificial intelligence and life extension.

Also Read: IPS Officer Ordered to Publicly Apologize in Divorce Settlement: A Landmark Supreme Court Decision

Share

• 
• 
• 
• 
• 
•