Flipkart Fashion Spotlight: Ahead of the start of the festive season 2025, India’s homegrown e-commerce company Flipkart announced its new initiative ‘Fashion Spotlight’. The program aims to give national recognition to digital first fashion brands, especially young entrepreneurs from T2+ cities and boost their business rapidly. This is a tremendous opportunity for fashion brands in smaller cities, where they lacked the right tools and platform. Flipkart aims to scale this program 10 times to reach 500 brands by the end of this year and expand it to even more brands in the future.
Fashion is in high demand during the festive season. Over 100 D2C brands are already present on Flipkart, with ‘Rare Rabbit’ seeing impressive growth of 500% YoY last year, Miraggio 2300% and Zouk 200%. 1 in 3 Flipkart customers are buying fashion products for the first time and purchase intent on the platform has grown 3 times in a year, much more than social media. This means that the Spotlight program creates an environment that boosts sales for small and new brands.
‘Fashion Spotlight’ is not just a platform for brand launching. It is equipped with Flipkart’s full stack technology and e-commerce tools. It has features like video cataloging and image search, live commerce and virtual try-on, data driven marketing and guaranteed visibility. This will help fashion entrepreneurs from small towns to scale their brands quickly and reach customers easily.
This launch phase will include 50 high potential brands that produce products with unique style, value and regional relevance. Spotlight aims to provide a platform to young startup entrepreneurs who have achieved success in their network but still need to scale at the national level. Flipkart has found that product innovation is growing rapidly in the country, but the lack of discovery and distribution remains the biggest challenge for small brands. Spotlight fills this gap. Its consumer data, marketing and platform reach help in this.
Curated Discovery: Bringing standout products to a larger audience
Iterative Product Feedback: Structured feedback to improve product-market fit
Guaranteed Visibility: Greater exposure without the barriers of commission or exclusivity
According to Flipkart, customers are now shopping based on trends, identity and comfort, not just deals. Fashion has now become a major growth driver and a third of new users discover Flipkart through fashion. Kunal Gupta, Vice President, Flipkart Fashion, says, ‘Spotlight is for brands that are just starting out. We will help them grow and prove the validity of their products in the market. This is not just a platform to sell products, but an effort to create the next generation of digital and local fashion brands.’
Flipkart Group is one of the largest digital commerce companies in India. It includes companies like Flipkart, Myntra, Flipkart Wholesale, Cleartrip and SuperMoney. Launched in 2007, Flipkart gave millions of vendors, small businesses and startups the opportunity to participate in India’s digital commerce revolution. Today, the platform has more than 5 crore registered users and more than 1.5 crore products are available in more than 80 categories. There are more than 14 lakh sellers on the platform, including Shopsy sellers. Flipkart aims to provide better experience and value to every Indian through technology and innovation. It has created thousands of jobs and strengthened many entrepreneurs and MSMEs. Flipkart has also introduced services like cash on delivery, no-cost EMI, easy returns and UPI, making online shopping easy, affordable and reliable for everyone.
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