Most Valuable Actresses: Celebrity endorsements have increasingly been defining the impact of a celebrity. The leading actresses of Bollywood muster up the most power in endorsements. So far as the latest Kroll Evaluation for 2024-2025 goes, the actresses with the most brand value include some aged stars and true disruptors.
These four actresses in the list are Alia Bhatt, Deepika Padukone, Kareena Kapoor Khan, and Kiara Advani. The rankings have not changed much over the last two years. Numbers definitely vouch for Alia Bhatt being the most famous actress in India who has developed her strength on a threefold basis: box office, digital strength, and her youth factor. Deepika Padukone continues to shine in India, being an ambassador of great allure with a brand value of her own. For Kareena Kapoor Khan, an extensively accomplished career has given her enough backbone to remain an everlasting name in family products and luxurious endorsements. Since 2022, Kiara Advani has been flexing her image to sustain her glamorous and relatable look and has remained a top five actress for endorsements since 2022.
Concerning Rashmika Mandanna’s appearance in the top five being one of the last words for the 2024-2025 Kroll Evaluation, it is sure to be unforgettable. In the last few years, Rashmika has attained dizzying heights of popularity, primarily through successful ventures in three Indian film industries: Telugu, Kannada, and Hindi, earning herself the title of the “National Crush of India.” An expert in interacting with fans, with a great social media following, she offers brands good credibility as a brand option for those targeting the youth. She, therefore, builds brand equity for the company while identifying a trend, attitude, or consumer behaviour influencer with likely national impact.
The corporate brand value is an ever-changing phenomenon, and this list of Bollywood endorsements represents the value rise from 2024 to 2025. Rashmika Mandanda’s rise to fame shows that emerging stars with pan-Indian acceptance can instantly forge social currency; however, brand equity will always rely on stars with a long and established trajectory. For brands, this means trying to find a balance between existing icons with a proven track record and critical engagement and overall impact.
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