For years, fans have asked why Kollywood sidelines native Tamil actresses, and while racism plays a part, it isn’t the only factor. Tamil cinema’s beauty standards have long favored a mix of Aryan and Dravidian features – fair or mid-tone skin, sharp features, and a blend seen among Malayalis, Konkanis, Tulus, and upper-caste Tamils. Actresses like Nayanthara, Trisha, Malavika Mohanan, and Rashmika Mandanna fit this mold. However, darker-skinned Tamil women rarely get lead roles, though they are often cast in side or comic roles. Directors from the early days, like Bharathiraja and K. Balachander, helped cement these standards, and later filmmakers continued the trend with imported or North Indian actresses.
Another major reason is Tamil society’s conservative cultural mindset. Families often discourage women from joining the entertainment industry, fearing it may harm their “honor” or reputation. Unlike in Mumbai or Hyderabad, Tamil girls rarely attend film auditions or pursue acting careers. While the industry doesn’t officially ban them, this lack of participation limits opportunities. As a result, filmmakers rely on non-Tamil actresses – not just because of bias, but because few Tamil women step forward.
Generations of Tamil women grew up seeing only fair-skinned heroines, leading to internalized inferiority and a lack of confidence. While actresses like Aishwarya Rajesh and Keerthi Pandian have broken through, they remain exceptions. To change this, Tamil cinema must promote inclusivity, while audiences must support native talent.
For true change, Tamil girls must participate more actively in modeling, OTT, and acting opportunities. At the same time, directors should consciously cast local talent. If more mid and dark-skinned Tamil actresses gain exposure, Kollywood could achieve authentic representation – where Tamil heroines truly reflect Tamil Nadu’s diverse beauty.
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