In the third quarter of 2025, the Indian smartphone market had a five percent growth. This growth was due to the rise in shipments from the same time last year. Now, shipment growth was strong, but the value of the market grew even more robustly. The Indian smartphone market had an eighteen percent increase in value. The collective growth was driven by discounts as well as affordability in financing.
Vivo took the lead in the market. According to last quarter’s report, it achieved a twenty percent market share, a significant improvement from last year, when it held a seventeen percent market share. Latest sales momentum across Vivo’s
ever-expanding portfolio helped propel a higher sales volume than competitors.
Samsung is now second in the market. Its market share went down to thirteen percent from sixteen percent prior. The brand has faced intense competition in all segments of the smartphone market. It is still a segment leader in the premium segment.
Apple is now on the top five brand list for the first time in India, with a nine percent market share and a twenty-eight percent share on the value side. The new Apple iPhone 17 series benefitted from increased demand, while old Apple models benefitted from discounting.
Oppo’s hold on the third position remained solid. It had a thirteen percent market share. Xiaomi fell to eight percent market share this quarter. The Realme brand attained a nine percent market share. The low price point segment saw intense competition and a lot of churn in rankings.
In the list of the fastest-growing brands this quarter, iQOO was the major standout. It grew fifty-four percent year-on-year versus last year. Motorola also had some strong growth momentum. It showed fifty-three percent growth in the last quarter. Lava grew by 135% in the sub-10k segment.
The premium segment of smartphones is growing quickly. It achieved twenty-nine percent value growth. Consumers seem to show a large interest in purchasing high-value devices. The average selling price rose by thirteen percent. The availability of easy financing also makes purchasing these premium devices easier.
MediaTek lead the processor market by a significant amount. It had a forty-six percent market share. Qualcomm was next with a twenty-nine percent share. This clearly reflects their preferred chipset in devices sold.
Also Read: Best Gaming and Travel Phones with 7000 mAh Battery in 2025
Share
Top 5 Reasons to Watch Rashmika Mandanna’s The Girlfriend in Theatres This Weekend
Natural Vs Clinical Ingredients: Which Skincare Delivers Faster Real Results?
