Globetrotter: Mahesh Babu and maverick director SS Rajamouli are joining hands for an action adventure film. The film’s title and the first look poster will be unveiled on November 15th at the biggest event for a first look launch. This event is being marketed as Globetrotter event, this massive event to take place in Ramoji Film City.
Marketing strategy
Rajamouli is the filmmaker who takes his product very seriously, he goes all out to sell the product and he makes sure that every promotional content to be released from the film will have its maximum impact.
With this film too he is using the same strategy, he started the campaign with a GEN-Z trend of threads reveal, then slowly he and his team is releasing posters of days to go.
The big reveal
So the big reveal will be on November 15th. The title and first look poster from the film will be released on this global stage, apparently the team is planning to release Mahesh Babu’s look, previously the team released a pre look of the poster, it gained massive traction.
Now, the entire poster will be unveiled at this event and there is a mob of Mahesh Babu fans waiting for this poster, they are eagerly awaiting for this poster to be released.
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Plan is to go International
Rajamouli’s previous film ‘RRR’ made waves at the global stage in an unexpected route. This gave him the idea that, if we make a film with their scale and ambition, Indian film can crack the global market. This is the root cause of this magnum opus with Mahesh Babu, he roped in Priyanka Chopra, Pruthviraj Sukumaran for other leading roles.
That is the main reason why he and his team is making sure that this first look launch event will have maximum reach across the globe, it will prepare the audience waiting to watch the next Rajamouli film. We have to wait another year or so to watch the film unfold it’s magic.