Deepika Padukone-Ranveer Singh: Fewer Films, More Endorsements?

Deepika Padukone-Ranveer Singh: Certainly, for quite a long time, Deepika Padukone and Ranveer Singh have remained Bollywood’s favorite power couple to be in the news again. Probably not owing some back-to-back movie releases but rather their slowly growing dominance in brand endorsements. Surely both stars now appear more and more focused on strategic partnerships and global campaigns by 2025, as opposed to working on the traditional run of films. So, is the question: Are Deepika and Ranveer quietly redefining what it means to be a superstar in modern-day Bollywood?

Deepika Padukone-Ranveer Singh:

Over the years, Ranveer Singh has made himself one of the most endorsed celebrities from India, which includes more than 19 continued brand campaigns, including combined advertisement shoves with Deepika. His brand valuation passed the $170 million mark, which would render him as one of the most bankable faces in Indian entertainment, as the latest inputs from ET Brand Equity suggest.

Deepika Padukone has also made herself unresistible in the overseas sectors. From the highest luxury endorsements of Louis Vuitton and Cartier to infinite Indian brands, she has now mastered endorsements of spice, travel, beauty, and wellness, the latest being Nykaa, which she signed to be its new global ambassador in 2025.

Selective Choices on the Film Front

Endorsements have, of course, provided an alternate source of income to both of them, but both have also become selective about the films they offer: Ranveer’s next big release is reportedly Dhurandhar, directed by Aditya Dhar, which will mark his return to large-scale action thrillers in December 2025; Deepika, meanwhile, reportedly has opted out of quite a number of projects, including the sequel to Kalki 2898 AD, as she is focusing on fewer yet impactful roles after embracing motherhood.

Also Read: Deepika Padukone becomes India’s first Mental Health Ambassador

Re-defining Bollywood Success

Together, they perhaps usher in a new era of stardom wherein brand worth and personal time are valued just as much as box-office success; whether it is a global luxury campaign or a limited yet powerful filmography, Deepika and Ranveer remind us all that real clout lies in the balance, not just numbers.