Bollywood diva Mouni Roy is in the limelight once again, not for a movie promotion but for her restaurant venture Badmaash. The eatery in Mumbai has started discussions on the online forums for its premium menu price. Items like bhel at Rs. 400 and roti at Rs. 100 drew plenty of attention. Mouni Roy’s Restaurant Badmaash Faces Backlash Over Pricey Menu.
The pricing of common Indian snacks at the celebrity-endorsed restaurant skyrocketed on social platforms. The confusion set in as the netizens shared their mixed feelings, some questioning the exorbitant price for traditional food, while others came to its defense, saying that celebrity restaurants tend to charge the high rates for the ambiance, brand value, and concept menus.
Mouni Roy Claps Back
With what she called “an unnecessary uproar” happening online, Mouni Roy countered that Badmaash was specifically created as a curated experience rather than just a street food joint: “I think we should not be sorry for creating something exclusive” and that the pricing of the menu was attached to the restaurant’s upscale positioning, culinary skills, and ingredient quality.
Rationale Behind Pricing
Higher prices at Badmaash can be attributed to multiple justifications: premium ingredients, creative presentation elements, chef-driven recipes, and an ambiance reeking of style. Furthermore, there are times when brand value and exclusivity ensure a substantially higher markup for average dishes like bhel or roti at a celebrity-oriented restaurant.
Public Reaction
Less-than-unanimous views have emerged on pricing of the menu. Some fans appreciate the unique concept and are interested in furthering the funds necessary for the experience, while others feel that the prices are exorbitantly high in comparison with conventional street food. The discussed controversy has instigated a lot of attention and chatter on social media with the potential to break through to the foodies radar.
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