Two Much with Kajol and Twinkle: The recent broadcast of a segment of celebrity talk show Koffee With Karan with Twinkle Khanna and Kajol Devgn caused quite a stir in public opinion on social media. Both women stated, during their conversation about romance and infidelity, that infidelity on a physical level does not necessarily have to end the marriage. Twinkle made a spontaneous comment that “Raat gayi, baat gayi,” which many people (especially women) took as her downplay of cheating or justification for cheating on their spouse, and Kajol seemed to agree in terms of a physical moment being less consequential than emotional infidelity.

In subsequent time, their comments seemed to circulate every virtual corner of the internet, with an army of people denouncing the duo on social media as “infidelity-normalizing,” which was activated also by noted blogger Jammypants (among others to be sure), while Janhvi Kapoor, who was present in that conversation too , was praised for sticking up for herself in an respectful way when Kajol and Twinkle were both making their comments.

Impact on Akshay Kumar and Ajay Devgn

While the comments were directed towards Khanna and Devgn, the fallout of comments impacted their celebrity husbands in Akshay Kumar and Ajay Devgn. These two actors have maintained an outward image of being well-disciplined professionals and family men for years.

According to brand analysts, even indirect controversies can affect celebrity endorsement. For both actors who represent “trust” and “loyalty” in various campaigns, this discussion sparked an uncharacteristic credibility crisis.

Whether Planned or Somewhat Intuitive?

Conjectures abound that these women may have deliberately provoked discussion- perhaps to advertise their new talk-show format, or perhaps to reintroduce themselves as spokespersons of an outspoken culture. On the other hand, some may say that these two were feeling rather forthright.

Intent aside, the entire matter has sparked a larger conversation around modern relationships and the celebrity life double standards. For the time being, however, it is Akshay and Ajay who must quietly weather the storm set off by their wives.

Also Read: Why Maddock Horror Comedy Universe Isn’t Working as Expected

Share

• 
• 
• 
• 
• 
•