Kuberaa Movie in Huge Losses: “Kuberaa,” the long-awaited multilingual film featuring Dhanush, has raised quite a debate in the industry. While it’s being touted for its engrossing narrative and strong performances, the business side of the film presents a different picture. Producers have been able to recover profits, but distributors from different markets are said to be incurring losses, casting doubts on the movie’s length and audience response.
“Kuberaa” serves up a gripping story and features Dhanush in a new fearless avatar. The content of the film was loved by critics and the masses alike. But even with the quality, the film could not translate it into box office traction that lasted. One of the key reasons attributed for this lack of coordination is the film’s over-long duration — 3 hours and 13 minutes — that has acted as a big dampener for viewers unwilling to take that much time in cinemas.
This is the way “Kuberaa” has fared in different regions so far:
Tamil Nadu: ₹8 crore
East Godavari: ₹80 lakhs
Nellore, Guntur, Ceded: Below break-even; running into losses
Nizam (Telangana): Weak response despite good urban markets
Dhanush’s Home Ground (Chennai): Reports a loss of ₹8 crore
While the producers such as Sunil and Asian Cinemas who pre-sold rights managed to pocket the profits, it’s the distributors — who had made the film keeping their fingers crossed for a mass hit — who find themselves left with the burden.
Also Read: Kuberaa Budget vs Box Office: Will It be Profitable Film?
The opening weekend is the deciding factor for any major release, particularly for wide releases and high-profile films. But “Kuberaa” failed to attract the requisite crowd. The high runtime resulted in fewer show counts per day per screen, and with moderate word-of-mouth, the crowds did not come back in significant numbers post-opening.
“Kuberaa” emphasizes on maintaining a balance between artistic imagination and viewer conduct. Though it may win awards for its narrative and acting, running time and pace are fast becoming necessities in sustaining theatrical attendance. Producers reap profits, but the distributors’ losses render it a sweet-sour victory for the film as a whole.
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