Badboy Pizza: With the opening of his newest pizza business, Badboy Pizza, rapper, singer-songwriter, and businessman Badshah, real name Aditya Prateek Singh Sisodia, is prepared to enter India’s rapidly expanding quick service restaurant (QSR) market. By positioning itself as a “mass-premium” chain that offers mouthwatering flavors and quality at a reasonable price, the brand hopes to revolutionize the premium pizza experience.

In collaboration with Ghost Kitchens India, a prominent leader in cloud kitchen-led food enterprises run by serial entrepreneur Karan Tanna, Badboy Pizza is being introduced.

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The first location of the Badshah’s Pizza brand is now open in Andheri, Mumbai. Over the next three years, plans are already in place to expand to 50 locations throughout India’s top five metropolises. The venture’s ambitious annual recurring revenue (ARR) goal is ₹150 crore. According to the rapper’s team, Badboy Pizza, which is a hybrid model with both dine-in and delivery-first kitchens, intends to give the QSR business a stylish yet Desi twist.

Prices of this Pizza:
Despite its premium positioning, the average per-person cost is said to be around ₹400, keeping it competitive with other major national pizza chains.

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