Kantara Chapter 1 Telugu Rights: In 2022, the Kannada blockbuster Kantara turned into a cultural phenomenon earning massive love across India. Now its prequel Kantara Chapter 1 is slated for October 2, 2025, for release. While expectations are sky-high, the buzz for a different reason is making its way in the Telugu film industry. Rs 100 crores being quoted for theatrical rights to the Telugu states.
Reports say the producers of Kantara Chapter 1 are quoting ₹100 crores for the theatrical rights in Andhra Pradesh and Telangana. Which is an outrageous figure considering that only big and huge Telugu films would see such numbers. The faith arises from the cult success of Kantara and the popularity Rishab Shetty has gained amongst actors and filmmakers alike.
However, Telugu buyers are bidding cautiously. Recently producer Naga Vamsi had paid nearly ₹80 crores for the Telugu rights to War 2. Unfortunately, the film did not actually score commensurate returns at the Telugu box office. Such a bitter experience has sent chills down the spine for most distributors who won’t want to take a chance with big bucks even on a project that seemingly will not disappoint them, like Kantara Chapter 1.
To quote high prices means to gain prestige and carve out expectations from the market. For buyers, it is a gamble. A Rs 100 crore investment means the film should do extremely well in the Telugu states. To even reach the break-even point. A small misjudgment and it could be heavy losses, which is prompting many in the industry to call for just pricing.
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Kantara Chapter 1 has tons of hype and a loyal audience waiting for its release. On the other hand, quoting ₹100 crores for Telugu theatrical rights might be an overestimation from its box-office point of view. With the consideration of risks by Telugu buyers. The trade watches close to see whether this gamble turns into a money-making story or yet another cautionary tale.