SS Rajamouli will direct SSMB 29, Mahesh Babu’s upcoming film. Currently, it is running high above its budget and makes headlines long before its release. Preceding the release, there are already headlines about the record-breaking OTT deal this film has made, which shows the uttermost hype around the mega project. SSMB29 OTT Rights Sold at Hefty Price to THIS OTT.
Why OTT rights of the movie were sold at that unbelievable price and what we have in store for streaming schedule is covered below.
The streaming rights of SSMB 29 have reportedly been bought for an astronomical sum, speculated to be over ₹150 crore, making it one of the priciest OTT deals made by a Bollywood movie. Netflix and Amazon Prime were said to be interested in the bidding war, and the ultimate rights will rest most certainly with one of the international streaming giants.
The coming together of superstar Mahesh Babu with master director SS Rajamouli, who was director to success stories worldwide with RRR and Baahubali, made SSMB 29 the most awaited among Indian cinema. International scale, pan-India reach, and aggressive fan base have pushed OTT valuation sky-high for this project.
Unlike today’s commercial cinema, SSMB 29 will be an action-adventure grand film across the world based on Indian mythology. Has some kind of plot resembling Indiana Jones like adventures abroad, high octane action, and mass entertainment- but this isn’t just an entertainment, it’s a movie experience.
The film is being made at a grand scale using internationally-standard technicians and VFX, generating interest from around the world. With Rajamouli’s narration and the pan-India launch of Mahesh, expectations continue to rise, and it directly affected the OTT buzz about the movie.
ALSO READ: Chiyaan Vikram Walks out of SSMB29?
When is SSMB 29 Streaming?
As per the recent news from the industry, SSMB 29 may release in mid or late 2025, probably during the festive season. OTT streaming would come six to eight weeks following its theatrical release: thus, the expected OTT release is in late 2025 or early 2026.
The audiences may expect that the date will be officially announced by the streaming platform once the theatrical release is defined. Meanwhile, the excitement keeps on brewing for what many consider India’s next global blockbuster.
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