Aya raises $1.6 million to grow in the fashion market in Saudi Arabia. Aya, a digital-first fashion business, has raised $1.6 million in a new fundraising round, demonstrating the continued growth of Saudi Arabia’s fashion-tech industry. The business will be able to scale operations throughout the region, improve e-commerce capabilities, and increase the variety of products it offers thanks to the investment.

Growth Plan:

Aya, a Saudi fashion startup known for its modern, sustainable, and culturally inspired designs, plans to strategically utilize its recent $1.6 million funding to fuel its next phase of growth. The brand aims to strengthen its online presence by enhancing its e-commerce platform, expanding its production capacity to meet the growing demand, and elevating its brand positioning both within Saudi Arabia and across other Gulf markets.

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Booming Fashion Sector:

The funding comes at a pivotal moment for Saudi Arabia’s booming fashion sector, which is experiencing rapid growth under the government’s Vision 2030 initiative—an agenda that actively promotes local brands, sustainability, and entrepreneurship. Riding this wave of momentum, Aya is positioning itself to become a leading fashion brand in the region. With the new investment, the startup is poised to compete with established players by tapping into the rising demand for premium, culturally resonant fashion. Aya is also exploring strategic collaborations and international expansion opportunities as part of its long-term vision.

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