Gold Prices Fall or Rise:
Gold prices in India are hitting new records, leaving both buyers and jewellers worried. Just when people thought gold had reached its highest mark, it climbed even higher — from ₹1 lakh per 10 grams to nearly ₹1.20 lakh. Over the past year, the price of gold has increased by about 54%, making it difficult for common people to afford jewellery.
Jewellers report that business has slowed down significantly. Andhra Pradesh Bullion and Jewellery Association advisor Jujjuru Koteshwar Rao said gold prices have gone up sharply in the last two months. “Many customers are confused whether prices will go up or down. Business in jewellery shops has dropped by 50–60%,” he said. Investors are also shifting from the stock market to gold for safety, which is one of the reasons behind the rise.
According to market expert Dr. Bachu Anil Kumar, international factors are also affecting gold prices. “In one year, gold prices increased by nearly 54%. The fall in the rupee’s value compared to the US dollar, political tensions in Russia and the Middle East, and high demand for gold imports have all contributed to the price surge,” he explained.
Because of high prices, people are now choosing lightweight and 18-carat jewellery instead of traditional 22-carat ornaments. Jewellers say 3D-print jewellery is becoming more popular for its affordable design and light weight.
Visakhapatnam jeweller Bhadragiri Raju mentioned that such a rapid increase in prices has not been seen before. “After the COVID-19 pandemic, global economies weakened, and investments in gold grew, causing prices to rise faster than ever,” he said.
Experts also clarified how gold prices are decided. The Andhra Pradesh Bullion Association sets daily rates for 18, 22, and 24-carat gold, updating them every few minutes online.
As for whether prices will drop soon — experts believe the chances are very low. Raju said, “Earlier, there was a 60% chance of increase and 40% of decrease, but now it’s 80% increase and only 20% fall.”
Dr. Anil advised buyers not to wait too long. “Gold may not come down to ₹70,000 or ₹80,000 again. If you can afford it, buy in small amounts,” he suggested.
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