Akshaya Tritiya, the best day in India to begin new things and grow rich, occurs on April 30, 2025. Even during a period when the price of gold is at a level of around Rs. 1 lakh per 10 grams, Indian jewelry shops are selling at attractive rates. By implementing a combination of deep discounts, offering of gold coins as a gift and novel exchange offers, jewellers are attempting to utilize the festive demand and change customer behavior.
Market leading brands like Erasva, Zen Diamond, PP Jewellers by Pawan Gupta, Kalyan Jewellers and Akoira by Augment have rolled out range of promotions in order to invite customers. For its customers at Kalyan Jewellers, there are offers up to a 50% discount across all kinds of products. Besides the offers, new schemes for pre-buying shall help the buyers hedge against prices so that consumers on a low budget will have confidence in the investments.
Gold Exchange and Price Control Plans
Kalyan Jewellers Executive Director Ramesh Kalyanaraman made it absolutely clear that the exchange offer has been strengthened this season. “Customers can give us their old gold, check the purity, and take back new, stylish pieces in exchange,” he added. This nifty and hip option not only makes an upgrade a waste-free exercise, but also speaks volumes about consumers of today who aspire to renew their jewellery collection.
Zen Diamond is adding a bit of emotional value to products by throwing in a free 1-gram, 24-carat gold coin on purchases over Rs. 50,000. The move comes particularly in the wake of record gold prices. Furthermore, online jewelry retailing has seen a sharp uptrend, with online activity reportedly 30-50% higher year on year. The trend works to reinforce the supremacy of e-commerce and online channels for jewellery retailing today.
Altered consumer situation
With increasing gold prices affecting consumer purchasing behavior, jewellers such as Hazuri Lal Legacy are putting emphasis on exclusive designs, especially contemporary and minimalist diamond sets using responsibly sourced stones. Through these strategic promotions and exchange activities, Akshaya Tritiya 2025 is to turn into a cherished and fulfilling shopping experience for the customers in spite of the bleak economic situation.
ALSO READ: Gold Prices Dip ₹4,500 in 3 Days: Time to Buy or Wait?
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