On social media, outrage often outperforms appreciation. Posts that spark anger, mockery, or strong reactions are more likely to go viral. That’s because algorithms reward engagement especially the kind that happens fast. A controversial post grabs attention quicker than a quiet, balanced one.
As seen in a recent WhatsApp group discussion about Chetan Bhagat’s upcoming book 12 Years: My Messed-up Love Story, even the idea of a book can spark a pile-on before anyone reads it.
Many users join in criticism to feel part of a group. A spicy comment in a viral thread becomes a way to connect and show you’re “in the know.” One reader admitted that Bhagat was once “placed on a pedestal,” but as tastes evolved, mocking his style became a way to fit in. The book itself becomes secondary to the social performance.
There’s often snobbery in how people decide what’s worth reading. Some dismiss popular books as low-brow, while others call all criticism “elitist.” Either way, the real discussion gets lost.
As one group member put it, “It’s fashionable to bash a book just based on a blurb.” Another added, “Tropes are fine as long as the plot holds up.”
Quick reactions leave no space for context. Opinions solidify long before the actual content is out. One reader called it “selective outrage,” pointing out how most critics hadn’t read the book at all.
Also Read Anurag Kashyap Slams Bollywood for Making Poor Imitations of South Cinema
Social media may reward conflict, but users can still choose curiosity over instant judgment. That choice strengthens both conversations and communities.
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