Eco-Friendly Indian Labels: With so much to celebrate with light and merriment, what really matters in looking their best this season is truly sustainable practices. We have woken up to the environmental consequences wreaked by fast fashion, so consciously choosing eco-friendly brands is definitely not a fad but more of a lifestyle decision.
Listed below are five sustainable Indian brands that epitomize a beautiful blend of tradition, craft, and conscience — so that you can shine bright this festive season, being a friend to Mother Earth.
Earthy tones, timeless designs, easy silhouettes, and comfort in every sense describe Nicobar. Having fun with natural fabrics and low-impact dyes, the brand elegantly marches along the path of sustainable fashion.
Shop at: nicobar.com
The first organic fair-trade clothing brand of India using organic cotton and zero-plastic packaging is based in Goa. Their chic prints and easy-breezy attire are just right for festive brunches or casual meet-ups.
Shop at: nonasties.in
Okhai working towards the empowerment of women artisans across rural India presents a collection of clothing and home décor items that spotlight contemporary design while celebrating age-old crafts. Each purchase provides a livelihood and sustains customary skills.
Shop at: okhai.org
For lovers of conscience-led luxury, The Summer House brings you minimal silhouettes tailored from sustainable fabrics. The garments are crafted to last beyond one festive season and perhaps many years to come.
Shop at: thesummerhouse.in
For those who enjoy a modern take on Indian wear, Bunaai blends block prints, hand-woven fabrics, and soft pastels — an absolute winner for environmentally conscious festive dressing!
Shop at: bunaai.com
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Fashion with Purpose
Let your wardrobe endorse what you believe in this festive season. You wear sustainable brands to appear great and work towards saving the planet, too.