What Pizzas Are Indians Eating? Insights from India’s Largest QSR

Domino’s, the biggest Quick Service Restaurant (QSR) in India, provides an insight into the shifting pizza preferences of the country. With more than 1,900 locations nationwide, Domino’s has emerged as a major force in the Indian pizza business, which was estimated to be worth USD 5.3 billion in 2024 and is expected to expand at a compound annual growth rate (CAGR) of 9.24% to reach USD 11.8 billion by 2033.

Dominant Pizza Choices in India
Domino’s customers especially like the Margherita, Farmhouse, and Chicken Dominator pizzas. These choices highlight a fusion of classic Italian flavors and regional tastes. For those seeking a familiar flavor, the Margherita offers a straightforward yet timeless blend of cheese and tomato. Meanwhile, the Farmhouse caters to India’s widespread vegetarian population by featuring a variety of fresh vegetables. On the other hand, the Chicken Dominator, loaded with numerous chicken toppings, reflects the nation’s strong preference for non-vegetarian options.

Embracing Local Flavors
Domino’s has brought Different flavours in their Indian menu with pizzas like Chicken Tikka and Indi Tandoori Paneer. They mainly focused on to bring traditional spices with a international standards. This strategy mainly attracted the Indian costumers. Moreover this strategy not just brought the customer base but also made them stand out in this competitive market.

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Pizza Preferences and Consumer Behavior
After the pizza culture has evolved in India, the Indian consumers have shown a clear interest in selecting pizza crusts too. As in the beginning, conventional hand-tossed crusts were popular, but after a few days, people started liking thin crust pizzas. This shift also ended up with healthier eating habits. Following this, after a few years, as India focused on digitalization, online ordering and home delivery options have increased rapidly. This significantly contributed to the industry’s growth.

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After the deep research about the pizza preferences, Indian consumers has a different and unique tastes of blending regional preferences and international influences. This shows how much any food gaint companies has to focus the Indian taste and aim to cater the consumers.