Thug Life Vs Coolie: Two of the most anticipated Tamil movies of 2025, Thug Life and Coolie, are charting a new course for their OTT release. Rather than opting for the conventional 4-week theatrical-to-digital window, the makers are waiting for an 8-week theatrical window before they transition to streaming media.
OTT delay is not just box office arithmetic—it’s a bid to increase Tamil cinema’s grip on North India. Tamil movies have never managed to create much traction within national multiplex chains because they opened on streaming platforms too early, depriving other markets outside of Tamil Nadu of theater demand. With the widening of the theatrical window to 8 weeks, Thug Life and Coolie can hope to gain more visibility and traffic in North Indian theatres.
Thug Life is an action drama to be directed by Mani Ratnam and starring Kamal Haasan, one of the most awaited combinations of the year.
While that is happening, Rajinikanth’s Coolie directed by Lokesh Kanagaraj will be a high-octane mass blockbuster with plenty of mass appeal, action, and interesting story. With both movies boasting star power and great stories to share, they will leave a long-lasting impression at the box office.
The 8-week delay is consistent with worldwide patterns of the film industry, whereby major, broad releases forgo rapid digital releases in favor of promoting healthier box office. It also gives audiences greater amounts of time to see over-the-top narratives in multiplexes before they go home viewing.
Also Read: Will Bhool Chuk Maaf Release On OTT Directly? Find Out Here
If Thug Life and Coolie succeed in this, it would become a new wave for Tamil cinema, attaining greater visibility and positive audience connect in Indian multiplexes. As OTT platforms gain muscle, this is an indication of a healthy combination of box office success and reach on digital platforms.
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