JioHotstar Special IPL 2025 Plan: According to the latest reports, ‘Live sports are now behind paywalls. So this partnership will be key to Jio Hotstar’s target of reaching over one billion viewers across television and digital platforms for the upcoming IPL. In 2024, IPL viewership reached 620 million on Jio Cinema and 541 million on Star Sports Network.
Industry experts predict that these bundles will increase telecom data consumption. Through this surge, the viewership will reach the number when live cricket is available on Jio Cinema and Disney Plus on Hotstar for free. According to an official involved in the conversation, these telecom partnerships will help Jio Hotstar reach a larger internet audience, especially now that it is in the paid segment. He indicated that the discussion is focused on both mobile and home broadband deals.
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IPL 2025 is an important event for Jio Hotstar. Which was formed from the merger of Disney’s Star India and Reliance’s Viacom 18. The company’s target is to achieve Rs 4500 crore in advertising revenue, and it has already started trying to rope in 20 sponsors, taking advantage of IPL’s wide reach.
The shift to paid streaming on Jio Hotstar is expected to boost India’s subscription video-on-demand (SVOD) market. Which has more than 50 million paid subscribers and 500 million total users. According to a report by Media Partners Asia, India’s SVOD subscriptions are expected to reach 125 million in 2024 and continue to grow. Notably, Jio Hotstar’s content contract with Airtel expired recently. This necessitated some renewal, especially after the success of the ICC Champions Trophy 2025. Which was watched over 5.4 billion times, with the India vs. New Zealand final 1.24 billion times.
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