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McDonalds to Coca-Cola: Why U.S. Food Brands Are Facing Boycotts in India

McDonalds to Coca-Cola: Why U.S. Food Brands Are Facing Boycotts in India

American food brands-from burgers and fried chicken to chocolates and chips-have made an excellent entry into the Indian market. They have tailored their products suiting the local taste, adapted to vegetarian options, made them spicy, and priced them right. But because of recent hostilities between India and the U.S., some people are now claiming boycotts […]

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