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Tag: Dopamine

Understanding the Cycle of Social Media and Dopamine Loop

Understanding the Cycle of Social Media and Dopamine Loop

ISocial media is purposely developed to give digital device users the experience of longer engagement than they had thought, creating habit loops driven by dopamine. Dopamine is a chemical in the brain, correlated with the feelings of pleasure and reward, that subconsciously drives our actions on platforms like Instagram, TikTok, and Twitter. This understanding of […]

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