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Tag: Luxury brands

Why Are Luxury Brands Targeting Middle-Class Customers?

Why Are Luxury Brands Targeting Middle-Class Customers?

Luxury brands were once the domain of the wealthy, but now, luxury brands are targeting middle-class consumers. The explanation is that market dynamics are changing, consumers have aspirational consumption patterns, and there are long-term pricing strategies. Let us get ourselves informed regarding the history of luxury branding based on market statistics and research. The Evolution […]

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