RedMagic just fired at its rivals of the smartphone business. The firm didn’t just think of a funny animation video and sharing it online. It singles out those devices that have a huge camera bump. This brilliant move in marketing is attracting the audiences massively from everywhere.
In the video, there is a little steamroller that travels around by itself. It makes the camera bumps of different phones flat. Apple’s and OnePlus’s cameras are the ones that the steamroller is flattening. The same work is done for the camera bumps of Xiaomi and Vivo phones too. The joke works both ways: it is very simple and very successful.
The company just asks one question. “Why bulge when you can blend?” Their new model has a flat back. The camera module is the one that doesn’t protrude at all. This not only looks better but also has some advantages of the use.
Flat designs don’t let the phone to wobble on a table. They give better grip if the phone is used for a long period. The phone slides easily into pockets without catching. The overall appearance becomes more trendy and more elegant. A lot of users choose this simple approach.
RedMagic presented some photos taken with their phone. The pictures are said to have natural colors and good detail. The company says that no grain or noise is visible. They want to show that the camera is as good as the design.
The majority of the phones that are flagship feature big camera bumps. Apple’s iPhone Pro models have very thick bulges. OnePlus and Xiaomi can be observed as the same for design trend. RedMagic is the one who shows the way out of the mess.
Not the first time the company has thrown shade at Apple is the redmagicjesters move. On a previous occasion, to make fun of the iPhone overheating, they did a parody. Their timing is perfect as it aligns with the day of their global launch which is November 3. Creating viral content is very effective in generating buzz without spending a dime.
When Your Phone’s Too Bumpy… We Fixed That 😎 #REDMAGIC11Pro pic.twitter.com/WEVl4VRs4T
— REDMAGIC (@redmagicgaming) October 23, 2025
Additional camera bumps contributed to multiple lens systems. The manufacturers have done so because the users want better pictures. RedMagic claims you can have both good cameras and clean design. Their conceptual framework is the one that defies industry norms.
Many users show their support for the video by leaving positive comments. In the comment section, some users expressing their dissatisfaction with the current phone designs. A few people raise questions about the real camera quality of RedMagic. The talk leads to valuable online engagement.
Phones with a flat-back design will not wobble on tables. A flat design provides a more comfortable grip during gaming. The phone slides easily into your pocket without catching. This improved design also allows cases to fit better without adding bulk.
This advertisement could have an effect on other companies in the future. Maybe they will shrink the size of the camera bump or even get rid of it. By the same token, consumers may begin to prefer flatter designs. The industry could see new design innovations.
The viral video of RedMagic is a success on several levels. It promotes their product’s unique feature of design. The video is shared widely without them having to pay for it. Most importantly, the discussion about the design being started.
Also Read: Fed Up with Hidden Charges on E-Commerce and Food Apps? Here’s How to File a Complaint
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