Big tech companies are racing towards finding “artificial intelligence” functionalities. Organizations, including Samsung and Google, are pouring billions of dollars into that R&D. Apple, too, is heavily marketing new AI functions. Everybody wants to win on the merchandise line. Depending on the companies, this competition is causing prices to rocket for new AI functions on devices.

What The Survey Showed

Recently, a new survey posed an interesting question to end users and explored their buying priorities about the phone. Their results were also a surprise to the industry. A stunning seventy percent of respondents reported they did not prioritize phone AI functions. That implies a bit of a challenge to where the industry is heading.

A Clear Disconnect of Priority

Companies slap the most hype onto features like generating custom emoji. They also boast of their caretakers that can summarize incoming email. However, most users surprisingly don’t think of those features as requirements. Users prioritze their phone’s immediacy. Users value immediacy and reliability above all. That creates a large disconnect with provided expectations.

The Case of iPhone

Apple’s latest case illustrates this point perfectly. Apple is behind in the AI race; however, their latest iPhone models are still being purchased by end users at record fulfillment rates. It is an indication that strong core features are still king. Flashy (although as-yet) optional AI is far from a necessity.

What Users Truly Want

Users desire a seamless daily experience. They wish for long battery life. An effective camera system is still at the top of the customers’ list. Users want a device that does not slow down. Performance and functionality are much more meaningful than any generative AI tools. User needs are merely functional and performance-based.

The Challenge Facing the Industry

Tech companies have a complex problem to solve. The right equilibrium of innovation and real consumer need is laborious to establish, and finding kids of investment in “useful” AI is also essential. Ultimately, that investment should not leave an organization unaware of core performance. It is critical for organizations to understand actual customer requirements. The future will indicate if AI is a must-have.

Also Read: Best Affordable Camera Phones for Photography Lovers in 2025

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