Instagram is still an important platform for creators and businesses alike. But with accounts being set up daily, posting regularly isn’t simply enough to grow your account. You’ll want to follow a strategy and maintain high engagement. Below are some simple steps to help you emphasize your brand while steadily increasing your followers.
Since people always check to see your profile first, you want to make sure to use a recognizable and professional profile picture, write a bio that describes who you are along with a link to your website and/or store, or both. Along with that, you should utilize words/keywords about your verticals in the bio description in order for those searching to locate you easily.
It will help you to stay within one visual theme. This means using all the same colors on your feed or at least within the same post to have a similar visual tone. This will help to brand you strongly and your followers will recognize you instantly in their news feed. Having a similar visual style of appearance provides an overall professional tone.
When posting you should always post high-quality photos and video content. Don’t forget to utilize different camera angles to provide variety and shoot compelling captions along with images. Your posting should be consistent; this will also keep your audience engaged. Higher-quality content is more likely to lead to additional shares and saves.
Instagram’s algorithm now curates posts based on the type of content in the post. Instagram’s algorithm continues to focus on “Reels” content which should assist you in getting reach on your account, so consider using trending audio in short video content as well to engage your audience and create video content that engages and is shareable. Reels reach more people than photo posts. They appear on the Explore page often. This is a powerful growth tool.
Reply to comments on your posts. Answer direct messages from your followers. Engage with other creators’ content too. Host Q&A sessions in your Stories. Use polls to ask for opinions. Go live to connect in real-time.
Research relevant hashtags for your niche. Use a mix of popular and specific tags. Place them in your post caption. Avoid using banned or spammy hashtags. This helps new users discover your profile. It increases your content’s visibility.
Check your Instagram Insights regularly. See which posts perform the best. Understand your audience demographics. Learn when your followers are most active. Adjust your strategy based on data. This ensures continuous improvement.
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