Arattai Stands Up to WhatsApp
India debates homegrown social apps for years. Prime Minister Narendra Modi has making calls to youth to build one. Zoho recently has created Arattai, a Made-in-India alternative to WhatsApp. Union Minister Piyush Goyal encouraged indian youth to try it. Arattai promises secure messaging. It is going viral as its popularity grows. Users are not sure if it can replace WhatsApp. Check out the features of Arattai and its main benefits.
Worries over privacy of data spark searches for alternative Indian apps. Foreign apps, including WhatsApp, are under attack. Zoho Corporation, located in Chennai, built the Arattai app. The word Arattai means chat in Tamil. It caters to Indians for safe and simple messaging.
The government wants digital self-reliance, and this app hits the marketing for us. All data is stored on Indian servers, giving users peace of mind. Arattai was launched in 2021 and the app is finally going viral with 350,000 sign-ups a day, thanks to our country’s patriotic downloads.
Zoho announced the entire Arattai messaging platform is made in India. The data is kept safe in the country. It features encryption for calls, but chats will feature that soon using a secret mode. That means the sender and receiver are the only ones who see the messages.
Arattai allows you to text, send voice notes, and make calls of all kinds. You can make audio and video calls anytime. Easily share photos, videos and docs in an instant with Arattai. Create groups of up to 1,000 users. Use broadcast to reach a large number of people at once. Communities have posts like a “stories” feature.
Arattai has a clean, simple interface design. New users can see an intuitive flow, and finally, the app runs smoothly, even on low internet data, making it suitable for most Indian networks. Low-end phones can hold a conversation with ease and lag. Zoho quickly addressed bugs, improving flow between messages.
Arattai can be used on smartphones, tablets, PCs, and Android TVs. Switch between devices on chat seamlessly. Host group meetings using the TV in a large screen format. Arattai works for all types of situations with no limit on connected devices.
Share locations in a new way! You can use the “until I arrive” option. After you set the destination point, Arattai tracks you until you reach the location and then stops tracking automatically without you having to turn off tracking manually. This method saves battery and protects your privacy.
Can Arattai Replace WhatsApp?
Arattai comes from Indian roots and the security measures currently used place the app well ahead of most chatting apps available today. The simple interface design will drive new users. Government certifications in part will give any app credibility.
Still, WhatsApp has a huge user base to latch onto. Zoho needs to put an emphasis on regular, version updates. Arattai will have a significant marketing push, but changing habits takes time.
One reason for any concern may be that while spam may not be tolerated in the chat, Zoho will need to show how it will keep spammers out, or so WhatsApp users think. Zoho may adjust and scale their servers with what we have seen from the app already. While Arattai shows promise, it could rewrite the chatting scene in India soon. Download the app for free to be a part of a self-reliant wave.
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