YouTube has officially rolled out its Hype feature globally! Fans are able to boost smaller creators with fewer than 500,000 subscribers with this feature. Hype is a new tool that is being utilized in 39 different countries and used to spotlight emerging talent. Hype offers a level playing field and propels fandom. Let’s break down how to use Hype and why this feature is innovative.
YouTube announced it was launching Hype in 39 markets. These were including much of the World, including the U.S., U.K., and India. This feature was announced at the event made on YouTube 2024 and is now out in the wild! Hype will focus on creators under 500,000 subscribers, and help those creators stand out. Fans will contribute to discovery and hype.
Each week, fans can hype up to three different videos. Each hype contributes a point to a video. Those points will propel the video onto a leaderboard. This leaderboard is viewable from the Explore menu. Essentially, the smaller the channel, the larger the boost will be. Hype makes the playing field a little bit easier for smaller channels.
Hype has advantages for creators with smaller subscriber counts. Smaller creators will receive larger point bonuses for their video vs larger channels. Hyped videos will receive a “hyped” badge. Fans can filter their feed for hyped videos. This is a great way to find new talent.
Hype creates deeper engagement for fans. Users will get notifications when their hyped videos move up the leaderboard. Fans who are engaged advocates will be able to earn a hype star badge on their profile page. The hype star badge will reflect how active they are in supporting their creators. Using Hype makes showing support for creators interactive, and fans will feel part of the journey.
Creators track Hype via YouTube Studio. A Hype card will show points earned, and each week, creators will receive a recap of their videos’ Hype performance to track growth over time. Recap allows the creator to measure fan excitement, and generate Hype again by creating even more videos. Hype gives creators information to make good decisions about their videos.
YouTube will soon have niche leaderboards on both short and long-form video, for specific categories that have their own Hype leaderboard categories, gaming and style, to name a few categories;
Paid hypes have launched in beta testing in Brazil and Turkey, as a way to offer creators another way to earn revenue. YouTube wants to grow Hype’s reach within YouTube, and growing features and functionality are coming.
Larger creators have a clear audience advantage, and smaller creators fight to get their equivalent audience attention. Hype creates some attention on them. Fans decide who gets the bump to popularity next.
Hype opens the door for fresh talent on YouTube, rather than the same names every day. Hype helps make creators more relevant, trending, among their audience. Creators have their own opportunity for trending content in a relevant subsection of YouTube, a fairer way for smaller creators to be discovered.
Watch Hype videos by smaller creators. Utilize all three Hype weekly hypes. Use Explore menu to locate leaderboards. Utilize feed filters to search for just hyped content. Accumulate badges on your profile through consistent activity.
Make great videos that can generate hyped to build interest; Hype card can be tracked within YouTube Studio; Track weekly recap alerts for trend activity; Diligently build engagement to continue generating points; create videos consistently to grow audience and progress up on the leaderboard.
Hype is an avenue where fans can use their platform to raise smaller creators. This new feature allows for a level playing ground for new talent. Hype facilitates further discovery through engagement and luck in discovering something new. When you have badges and leaderboards on YouTube, they change creator focus. Support new talent today!
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