Telugu Film Indusrty Vs Revanth Reddy:
The “Gaddar Awards” that Revanth Reddy proposed are controversial with Telugu film industry people, who doubt its applicability in the industry. Despite being a prominent person in Telangana, industry insiders contend that Gaddar made no direct contributions to the film industry. They think that folk singers, not movie stars, should receive the prize if Revanth Reddy is serious about honoring Gaddar’s legacy. Instead of being a true acknowledgement of skill, many in the business view this action as needless political appeasement.
Film Award Names:
Film awards are typically named after neutral icons of achievement, such as peacocks, lions, or elephants. But there are issues when an award is named after a cultural or political icon who has no connection to film. Many people in the film industry have similar opinions, but many are reluctant to voice them publicly. A more significant issue is political interference in the motion picture business. The entire procedure becomes meaningless if a future government, in any another party decides to remove Gaddar’s name and replace it with another. Such politically motivated prizes are unsustainable due to this instability.
TFI Response:
The Telugu Film Chamber has responded by acting decisively. They made the decision to create their own awards going forward, free from state interference. Telugu cinema’s birthday, February 6, will now be commemorated with industry-led awards, guaranteeing independence in identifying talent.
The TFI has expressed their opinion on the Gaddar Awards, They don’t reject those honors, but they don’t think they’re worth much. The industry wants to keep control of its recognition system, so they plan big events and create their own jury. According to the Film Chamber, this strategy would protect Telugu cinema’s reputation from political meddling and guarantee that awards continue to be a genuine celebration of cinematic brilliance rather than a vehicle for political ends.