On International Men’s day Mahesh Babu urges fans to join MARD campaign

On International Men’s day Mahesh Babu MARD (Men Against Rape and Discrimination) social campaign launched by India film director and actor Farhan Akhtar.

Men Against Rape and Discrimination(MARD) is a social initiative that was started to spread awareness about gender equality and to instill gender values in men. On the event of International Men’s day South actor Mahesh Babu took to his official Twitter account penned a note and urged his fans to join the social campaign MARD.

He wrote,” Respect, empathy, and strength of character are the real traits of a man. He who stands for equality, and brings kindness into his every action is a #Real Mard. This #International Mens Day, join me in my commitment with @MardOfficial to redefine #Modern Masculinity .”

Mahesh Babu on MARD campaign official poster

Mahesh Babu MARD Poem hits the target

The campaign founder Farhan Akhtar also shared a penned a not on his Twitter account. He wrote,” At @MardOfficial , we envision a gender-equal future. This #InternationalMensDay, join our commitment to redefine masculinity as integrity, kindness, and honor. MARD poem – streaming now in 5 languages .Lyrics by @Javedakhtarjadu, @sachin_rt, @urstrulyMahesh, @singer_shaan, @YUVSTRONG12, @anuragrao123, #GenderEquality #BeAnAlly #AsliMard

The word MARD has been used in the short form of the campaign name. The social campaign aims to raise social awareness against rape and discrimination of women. From its launch, the campaign became a topic of discussion in several social networking sites and has received positive feedback from actors like Shahrukh Khan, Priyanka Chopra, Arjun Rampal, and Hrithik Roshan.

South actor Mahesh Babu and cricketer Sachin Tendulkar joined the initiative in June 2013. Since then both Mahesh Babu and Sachin Tendulkar lent their voice to record a poem, written by Farhan’s father Javed Akhtar.

After its launch, the campaign became a trending topic on different social networking sites, including Twitter and Facebook. The initiative received positive feedback and support from audience.