Rajamouli’s Bold Release Plan: Reason Behind SSMB29 Date?

The buzz is real among Telugu cinema fans and industry insiders alike as legendary director S. S. Rajamouli hints at a strategic release date for his upcoming jungle adventure film, SSMB29. The much-anticipated film, starring Mahesh Babu, appears poised to align its launch with the anniversary of Rajamouli’s blockbuster RRR and the Rajamouli’s Bold Release Plan for SSMB29 date will shock you.

The Buzz Around SSMB29
Since production has started, SSMB29 has made waves of anticipation and speculation. With his bigger-than-life movie sensibility, Rajamouli has never devoted even the slightest detail of his film endeavors anything less than careful attention—starting from epic storytelling to promotional exercises.

Now that SSMB29 is reported to be made on a mind-boggling budget of ₹1,000 crore and is providing new-age visuals, the buzz for the film increases day by day. This movie is being presented as one of the most expensive and ambitious Indian films till date.

Rajamouli’s Bold Release Plan:

The date, March 25, holds importance for the director. It is the release date of his internationally acclaimed, Oscar-winning movie RRR in 2022—a movie that changed the face of Indian action cinema on the international scene. Rajamouli is thinking of releasing SSMB29 on the same date as RRR reportedly. This seems to be due to the success of RRR and it has become a sentiment.

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Box Office and Fan Engagement Strategy
The release of a film on a date already inscribed in the cinematic scroll can turn out to be a stroke of genius when it comes to marketing. In the case of SSMB29, a release date after RRR could trigger heightened media attention and viewership interest. The scheduling, which occurs on a Thursday and a public holiday in the near future one after the other, could very well be the formula for historic box office opening weekends.

People are already caught up, given the huge success of RRR, anticipating news, hoping the sequel will better or at least match the prior one’s experience.

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