Sankrantiki Vasthunam Producer’s has taken New Approach for OTT Release

Sankrantiki Vasthunam: Sanranthiki Vasthunam Directed by Anil Ravipudi starring in Victory Venkatesh effortlessly leads the movie, demonstrating that he can still bring crowds to theaters. One of the highlights is his comedy scenes, particularly with Master Revanth. Meenakshi Chaudhary excels as the beautiful ex-girlfriend, while Aishwarya Rajesh portrays a realistic housewife. While Naresh, Avasarala Srinivas, and Animal-fame Upendra Limaye provide lots of laughter, Saikumar finally has a significant role after a long time.

Film Releases Before Pandemic:

Before Covid 19, producers mainly focused on the satellite rights for traditional TV channels. In return TV channels pay a substantial amount and take film rights from the filmmakers, but after the pandemic audience tilted towards OTT platforms and started watching other language films and foreign films.
Streaming Platforms like Netflix, Amazon Prime, Hotstar, ZEE5, and many others have got more audience attention. Due to this, the viewership count in the TV Channels has decreased.

Take a look at the Official Trailer:

Sankrantiki Vasthunam Producer’s Approach:

So, Sankranthiki Vasthunam Filmmakers has taken a new approach for the OTT release. The Film is a regional Blockbuster with a gross collection of 106 crores in the first 3 days. Film Producers has partnered with Zee Telugu and ZEE 5 for their OTT and Television release. They have come to a decision to first Premiere on TV Channel by the end of this month. Following that on March 1st on ZEE 5 this film is going to be premiered on OTT.

This new approach for releasing in Television first and OTT after one month can bring back the Traditional TV audience, and also this will help centralize the TV audience. This kind of approach also helps for the people who can’t afford OTT platforms but their viewership will be prioritized. ZEE Cinemalu has uploaded the announcement on youtube with an Hashtag #TVBeforeOTT and #FirstTVloVasthunnam

Take a look on the Sankrantiki Vasthunam’s Youtube Announcement:

Before Covid 19 the film releases on TV was like a family gathering, all the family members sit together and watch. But, after pandemic the OTT platforms made everything easier.

What do you think about this new approach by the Sanranthiki Vasthunam Producer’s Decision.