Sreeleela Solo Promotions for Mass Jathara: With Mass Jathara set to hit theatres on October 31, attention has turned toward Sreeleela, who went solo in promoting the film. Although the film is being directed by Mass Maharaja Ravi Teja, it is Sreeleela’s new face which draws all media attention in promotions and interviews. Her individual promotion has generated a good buzz and raised many eyebrows in Tollywood.
Mass Jathara promises to be a full-fledged entertainer with Ravi Teja playing the role of a Railway Police officer proudly calling himself “criminal police.” The movie is directed by Bhanu Bhogavarapu, whereas its producers are Sithara Entertainments and Fortune Four Cinemas. This action-laden, emotion-evoking, and musical entertainer has everything in it to make one high. Sreeleela plays the love interest of Ravi Teja in the film and is said to be speaking in a dialect from a region, thus giving a new color to her character.
According to a few insiders, the strategy is a considered one. Armed with a fan following, the production team seems to count on Sreeleela’s emerging star appeal to attract the youth. With hit ventures like Guntur Kaaram and Aadikeshava in her wake, this girl has now turned out to be one of the most sought-after heroines on the Tollywood circuit.
Moreover, her vigorous presence and charm lend an altogether refreshing tone to promotions. Recently, a fun on-set video clip of Sreeleela reenacting a funny scene from a Rajendra Prasad comedy went viral, further drumming up buzz for the movie.
Some fans are questioning whether, by virtue of the imbalanced internal workings of promotions arising out of Ravi Teja’s absence, these solo interactions reflect poor marketing. Some discussions floating in cyberspace even speculate on whether too much attention is being tilted toward Sreeleela above both the male leads.
Also Read: Sreeleela Role in Mass Jathara: Glam, Action or Both? Here’s What to Expect
Sreeleela’s solo campaign for Mass Jathara might be a calculated risk, daring enough to show her confidence and rising impact in Tollywood cinema. Whether it will turn out to be great strategy or an error in judgment will be answered by the audiences once they view the film during this festive season.
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