Vibe Undi Baby Song Finally Added to Mirai: Smart Move or Marketing Strategy?

Mirai Vibe Undi Baby Song: When Mirai released on 12 September 2025, fans expected to enjoy not just the action-packed narrative but also the much-hyped song “Vibe Undi Baby.” However, to everyone’s surprise, the track was missing from the theatrical cut. This unexpected exclusion left many disappointed, as the song had already generated immense buzz through promotional teasers and music streaming platforms.

Makers Bring Back the Track

Nearly ten days after the film’s release, the makers of Mirai have decided to include “Vibe Undi Baby” in the movie starting today. For fans who felt something was incomplete, this update brings excitement and renewed enthusiasm. Many cine-goers are eager to revisit the film in theaters, primarily to watch the long-awaited track on the big screen.

Marketing Strategy or Fan Service?

While some celebrate this move as a way to honor audience demand, others see it as a calculated marketing tactic. The timing has sparked debates because Pawan Kalyan’s highly awaited film OG is set to release in just two days. With OG expected to dominate the box office due to the actor’s massive fan base, Mirai’s makers appear to be attempting to pull back attention before losing screens and collections to the new release.

The Box Office Tug of War

Including “Vibe Undi Baby” might serve as a final push for Mirai at the ticket counters. Miriai has collected more than 140 crore so far. For casual viewers, the addition could be a good reason to watch or rewatch the film. However, whether this move translates into significant box office returns remains uncertain, especially with a powerhouse like OG entering the competition. OG collected more than 50 crore in pre-release sales showcasing Pawan Kalyan’s massive fan base around the world.

Also Read: Mirai Movie lands in Copyrights Controversy; Case Filed

The late inclusion of “Vibe Undi Baby” adds a new chapter to Mirai’s journey. Whether it’s genuine fan service or a last-minute survival tactic, the song’s entry is set to create fresh buzz and give the film another chance to shine—at least until OG takes center stage.