Amul Girl: We have never been let down by Amul advertisements. The company has established a reputation for producing original and imaginative advertisements that immediately engage viewers over the years. Through humorous one-liners and relatable topics, the Amul girl has consistently maintained her relevance and appeal to people of all ages.

The iconic Amul girl dressed traditionally is executing the popular aura-farming step on the tip of a boat in a special advertisement created by Amul to commemorate the holiday of Onam.

Take a look at the post:

 

View this post on Instagram

 

A post shared by Amul Keralam (@amulkeralam)

With the description, “Ee Onam On Aavatte, Aaghoshangalude Aura Koodatte” (May this Onam arrive, and may the aura of celebrations increase), Amul Keralam posted the advertisement to Instagram. Social media users are expressing their extreme responses to the ad on the internet after it became viral.

Also Read: New Apple Store in Pune: Opening Date and Launch Offers

What is aura-farming?
The goal of aura farming, a fad popularized by 11-year-old Rayyan Arkan Dikha of Indonesia, is to create a powerful moment or vibe that makes you the center of attention. When Dikha’s video of him dancing on the tip of a boat during a traditional race became viral, he encapsulated the skill of purposefully projecting energy, mood, or “main character” presence.

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