Zohran Mamdani’s electrified New York’s mayoral race by blending Bollywood flair into political messaging. He recreated a legendary scene from 1975’s Deewar, turning Amitabh Bachchan’s line into a rallying cry. The clip showed him striking a Shah Rukh Khan pose and saying, “Aap” (“I have you”). He explained ranked-choice voting with lassi glasses. He invoked Hindi slogans like “Roti, Kapda aur Makaan”. His ad went viral. It resonated immediately with South Asian and working-class communities.
Observers in India noted his bold messaging. Some praised his fusion of culture and policy. Others criticised him for controversial comments about India’s PM Modi. Bollywood actress Kangana Ranaut attacked his identity, saying he sounded “more Pakistani than Indian.” Debate surged online in both countries. Meanwhile, New Yorkers saw fresh energy and cultural pride.
He rooted his campaign in his South Asian background. Zohran spoke in Hindi and Bangla. He linked Bollywood nostalgia to affordable housing, free buses, and rent control. He sought to unite immigrant and youth voters
Mamdani matched his stylish videos with energetic field campaigns. He mobilised thousands of volunteers. They knocked on over 600,000 doors. He raised more than $8 million. Reddit buzz reflected voter enthusiasm. One user wrote “He could seriously be the main contender,” describing him as “charismatic and on fire.” Another praised his genuine listening at community meetings.
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Family A big Influence
Mamdani’s campaign also spotlighted a powerful artistic-political lineage. He is the son of acclaimed filmmaker Mira Nair and academic Mahmood Mamdani both respected for their activism and cultural commentary. His background blends cinematic storytelling with grassroots politics. That dual legacy shaped his campaign’s tone, reach, and authenticity.
With the Democratic nomination secured, Mamdani now eyes the general election. Political analysts expect a tough race ahead, but one in which his youth base, South Asian identity, and progressive platform could give him an edge. If elected, he would become one of the youngest and most culturally influential mayors in New York’s history