The largest messaging app in the world with over 2 billion users, WhatsApp, may be undergoing a dramatic change in the foreseeable future. Rumors and speculation have been circulating that Meta (formerly Facebook), the parent company of WhatsApp, is contemplating introducing ads and subscription on the app. But are reports true, and what could they mean for users?
Meta has faced the pressure of monetizing WhatsApp for a while now, especially in light of its 2014 acquisition at $19 billion. Even though WhatsApp has been free of advertisements, unlike Facebook and Instagram, Meta could be eyeing the potential of generating revenue from its humongous user base. The company is said to be testing numerous models for monetizing its platform, including in-chat ads, business-sponsored messages, and premium subscription fees for added features.
Are Ads Arriving for WhatsApp Chats?
Up until now, WhatsApp has not put ads within personal chats. However, it is expected that ads might appear in the “Status” feature sooner. This feature is similar to Instagram Stories. There, businesses can post advertisements of products and services to reach . The move would allow WhatsApp to keep the authenticity of the main and private messaging experience while still profiting from ads.
Meta has already confirmed that status ads are on the table, but that the company is still cautious regarding user experience and privacy, which are so central to the success of WhatsApp.
The other likely evolution is introducing subscription levels for WhatsApp Business customers. The subscriptions can also cover extra features like multi-device management of chats simultaneously like Instagram. This might also offer richer analysis capabilities, or automations. It may be a major target on small business and enterprise buyers who are already using WhatsApp for sales and customer service.
Meta is expected to apply tiered pricing, starting with free basic use and then charging additional fees for advanced features on a monthly basis.
ALSO READ: What Is XChat? Can It Really Replace WhatsApp?
What Does This Mean for Users?
For normal users, WhatsApp will remain free and ad-free in messages—at least for the moment. Ads may appear in less obtrusive areas such as Status. Business users, however, will soon begin to see new features behind a paywall.
Although nothing has been officially revealed yet, WhatsApp may introduce ads in limited capacities and optional subscription plans at some point soon. Meta is treading a fine line in finding equilibrium between profit and trust among its users. For now, WhatsApp is largely the same—but it may not remain that way for long.
Share
This Indian Singer Earns ₹14 Crores for 2 Hours: Guess Who?
5 Amazing Health Benefits of Amla and Ginger Juice in the Morning
