Swiggy’s Diwali Ad: That ad you made is hilarious and relatable: a new-age definition of a T20 campaign bristling with humor, memes, and the exhilaration of group ordering. “Akha Bollywood ek taraf, Swiggy ka memeverse ek taraf”: This new-age ad demonstrates how memes are taking center stage in our culture, having been made possible by some of the most-followed and loved social media influencers in India.
The ad brings together some outfits in the viral game, making names for themselves off the net:
Shivadarshini From Future Genius – Known for her smart way of presenting things. Her dialogue, “Shivadarshini, BELIEVE YOURSELF,” was a viral meme.
Reyansh, College of Hotel Management – Factors in its quirkiness, just like a funny song popular among the youth.
Bhavik Experiments – Known for the remix, creative stunts, and experimental comedy videos.
Famous Ram – Best at signature style humor and aggressive one-liners people can resonate with.
Shahida Ansari – Everything needs a little more magic and relatability from her end.
Each influencer appears with some of their most iconic dialogues and actions that evoke nostalgia, creating smiles and laughter within fans while bonding with Swiggy’s festive campaigns.
Diwali being followed by the elements of internet culture, ready to catch audiences online and even go viral if last few weeks are any indication, this ad embodies the idea of placing meme creators on center stage instead of the usual Bollywood stars and reminds us of how relatable content and social media influencers shape the conversations of today.
Indeed, the influencer’s fan base has already gone and flooded Swiggy’s Instagram page with responses, while the ad itself as a whole was considered original and funny, with lots of audience members recalling the festival sentiment the ad evoked as a core part of the experience.
Based on social media discussions and reactions thus far, the ad has gone viral and will additionally build Swiggy’s reputation as a brand that is truly stretching the limits of opportunities within meme marketing. Overall, by modernizing Diwali with humor in a contemporary context and initiating a campaign that includes familiar faces that connect to audiences, this ad is sure to be enteries rationalized amongst the most talked about Diwali ad campaigns this year.
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