The India vs Pakistan cricket rivalry continues to dominate the sporting world, and their clash in the ICC Champions Trophy 2025 has now set a new global streaming record. With over 12 crore (120 million) concurrent viewers on Disney Hotstar, this match has surpassed all previous digital streaming records, making it the most-watched live-streamed event in cricket history.

Just two years ago, the 2023 World Cup clash between these two teams saw a peak concurrent viewership of 3.5 crore (35 million). However, in 2025, this number has skyrocketed, reflecting the increasing dominance of digital streaming. Fans have embraced online platforms over traditional TV, leading to this record-breaking surge on Disney Hotstar.

While digital platforms have taken the spotlight, television viewership remains strong. The 2023 India-Pakistan World Cup match saw over 170 million TV viewers, and early reports suggest that the 2025 edition has either matched or surpassed this milestone. Star Sports, the official broadcaster, has experienced record TRP ratings, confirming that India-Pakistan matches remain a massive television event.
With this huge viewership, advertising slots have reached record-breaking prices. Reports indicate that brands paid up to ₹50 lakh for a 10-second ad slot, recognizing the unique reach of this match. Companies across sectors, from e-commerce to automobiles rushed to secure prime-time placements, making this the biggest commercial event in cricket.

India vs Pakistan matches go beyond cricket; they are emotionally charged battles that unite and divide fans across borders. With over 12 crore digital viewers and record TV ratings, the ICC Champions Trophy 2025 clash has cemented itself as one of the most-watched sporting events in history. Whether online or on television, this rivalry remains the heart of world cricket.

also read: Everything you need to know about India Vs Pakistan

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