Filmmaker Anurag Kashyap has launched a scathing attack on Netflix, accusing the platform of failing Indian creators and audiences. In a recent interview, he didn’t hold back. He blamed Netflix’s top leadership, especially co-CEO Ted Sarandos, for relying on what he called “bulls**t” fed by Netflix India’s team.
“They believe whatever the local office tells them,” Anurag said. “They do the same kind of sh**y stuff because they don’t understand India.” He described the leadership in India as made up of “bad television people” who lack originality and courage.
According to Anurag, Netflix India replicates outdated TV formulas. But this time, they charge users for the same low-quality content. “They are doing exactly what bad television has been doing,” he said. “Only now, you have to pay for it.”
He accused the company of ignoring bold Indian stories while overhyping shows they didn’t create. “All the good shows? Acquired. Squid Game, Adolescence, Black Warrant Netflix didn’t produce them,” he said. “They don’t even promote Indian gems like Kohhra or Trial by Fire.”
Anurag argued that Netflix now runs on algorithms not storytelling. “They only care about subscriptions,” he said. “But they don’t understand quality.” He believes the company sees India only as a market with 1.4 billion potential subscribers, without understanding its depth or diversity.
He also slammed the internal culture. “It’s full of tech people and bad TV hires. They don’t get it. They’re just trying to save their jobs.”
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For Anurag, Netflix’s failure hurts more because it had promise. “There was a breath of fresh air when OTTs arrived,” he said. “Now, more Indians watch Korean shows than Netflix India originals.”
He ended with a hard truth: “Nobody there is interested in quality work, or cinema, or storytelling.”
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