HHVM Pre-Release Business:
The upcoming movie Hari Hara Veera Mallu, directed by Krish Jagarlamudi and produced by A.M. Rathnam, is creating massive expectations. With a star-studded cast featuring Pawan Kalyan, Nidhhi Agerwal, and Bobby Deol, this period drama is set to release in multiple languages including Telugu, Tamil, Hindi, Kannada and Malayalam on July 24.
Despite several release delays, the film’s trailer has already generated considerable buzz among fans, boosting their confidence in the movie. The trailer’s success, along with the positive response to the promotional posters and songs, has led the team to intensify promotional activities. A pre-release event is scheduled for July 21 at Shilpakala Vedika in Hyderabad, adding to the excitement.
In terms of business, Hari Hara Veera Mallu has already made significant strides. Distributors have bought the movie’s theatrical rights for record-breaking prices. The Andhra Pradesh and Telangana rights fetched around ₹50 crore, while the Ceded region rights sold for ₹16 crore. The Nizam rights alone crossed ₹40 crore. With these deals, the movie’s total business should exceed ₹100 crore.
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For the film to break even in the Telugu states, it needs to gross ₹200 crore at the box office. This is a significant target, considering the film’s high production budget and expectations surrounding its release. The film has already started receiving strong responses, especially in overseas markets like North America, where it has been performing well in advance bookings.
The movie is also generating substantial interest through premiere shows, with tickets already in high demand. All eyes are now on Hari Hara Veera Mallu as it prepares to make a big impact upon its release.
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