BLACKPINK’s Jennie has once again stunned fans, this time, not with a song or fashion moment, but with a jaw-dropping business move. Her agency, ODD ATELIER (OA), is relocating to a luxury four-story office building in Seoul’s exclusive Hannam-dong area. The building spans nearly 1,000 square meters and includes a basement, rooftop with Han River views, and a sleek gallery-style design by architect Hong Tae Seon.
Industry reports estimate the rental deposit for the property between ₩1.5 billion to ₩2.5 billion KRW ($1.07M–$1.79M USD). Monthly rent? Between ₩60 million and ₩80 million KRW ($43,000–$57,000 USD). The total market value of the building is said to be around ₩45 billion KRW ($32.2 million USD). Netizens can’t believe that Jennie, who operates OA largely as a solo act, is leasing the entire space.
Social media exploded with reactions. Fans couldn’t believe the scale of Jennie’s move. One wrote, “The artist is Jennie alone, but she’s leasing that huge building? Truly awesome.” Another said, “BTS and BLACKPINK don’t even need to flip real estate. That’s how much cash they have.” Others pointed to her brand power. “She’s Chanel’s face for bags, watches, and pre-collections of course she’s raking it in.” The buzz showed just how much influence Jennie holds, both in music and fashion.
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Jennie’s bold move shows how much earning power top-tier idols now hold. Unlike many actors who invest in real estate to build wealth, K-Pop stars like Jennie and BTS have enough liquid assets to skip the loans and buy into long-term infrastructure. As OA prepares to move in November, fans are excited and curious about what Jennie will build next.
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