Tamannaah Bhatia Fee for Ghafoor Track: Tamannaah Bhatia’s balance of huge films and chart-topping dance numbers has made headlines for Ghafoor-the song from The Bads of Bollywood*-once again. Adding some thrill is the fact that the actress, allegedly, charged between ₹2.5–3 crores for a one-off track even though she hardly appeared in the actual series!
Unlike an item of song closely tied to a film, Ghafoor was intended to be a promotional video for the show. It had all the glamour with production overseen by Red Chillies Entertainment and choreographer-director Farah Khan while extremely musically gifted Shashwat Sachdev scored the music for Ghafoor. The makers wanted the song to be one that creates a buzz, and under the circumstances, one could say that Tamannaah’s very name has ensured just that.
Higher remuneration-cum-great name in demand today-could quickly sum up Tamannaah’s negotiating strengths. It is her proven track record of delivering viral dance hits over the years. Turning songs like Kaavaala into even cultural phenomena. The producers behind Ghafoor were banking on her pull to generate attention, trending hashtags, and hundreds of thousands of YouTube streams. All crucial factors for the visibility of the project.
In many ways, she was paid not only for the performed act but for the actual brand value she brought to the campaign.
Interestingly, Ghafoor-much-talked-about in the early promotions-garnered more conversation than the series itself! With Tamannaah’s glam look, high-energy choreography, and the slick production of the song, fans were discussing it just about as much as-if not more than-the series and its storyline.
Also Read: 5 Tamannaah Bhatia Web Series That Showcase Her Bold Roles
With leading stars now commanding crores for single promotional songs, the industry is undergoing a change. For Tamannaah Bhatia, Ghafoor shows that sometimes a special song can outshine an entire show in terms of buzz and cultural impact.